My guest today is Nir Eyal, who writes and
teaches about the intersection of psychology, technology, and
business. The MIT Technology Review dubbed Nir, "The Prophet of
Habit-Forming Technology." Nir has taught at the Stanford Graduate
School of Business and the Institute of Design at Stanford. He's
the author of two bestselling books, "Hooked: How
to Build Habit-Forming Products" and
"Indistractable: How to Control Your Attention and
Choose Your Life". We explore the the psychology of focus, and how
to channel your mind to achieve more.
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